The conventional ways of website designing are changing from PSD to HTML earlier, and from HTML to WordPress now. A decade ago story, of building websites with static HTML code is completely changed now.
Static codes are no longer considered a viable option as it uses the same framework of codes for all the websites. Because of that, the loading speed of the websites is drastically reduced. HTML based built websites are fading away as this new CMS(WordPress) is empowering the website development. Converting an HTML template to a WordPress theme is no more a pipe dream. With some basic WordPress programming skills, you can easily convert the website. One may ask, Why to convert the website to WordPress? Read further to find out the compelling reasons. Dynamic CMS:
WordPress pages are designed in a way to offer consistency. One page is equal to one HTML file. Imagine a situation where you will have to add plugins and add-ons to make your HTML website more functional? The site would boggle down.
This issue will be solved as WordPress has many in-built features and a wide range of tested plug-ins. This makes it a dynamic platform and thus helps in creating robust and unique websites. SEO Friendly:
WordPress is compatible with different search engines. To rank on top is the optimum requirement of making a website. WordPress allows search engines crawling and gather information. It has many other security features that make it more optimized by following SEO guidelines.
A huge community of developers:
The vibrant community behind the WordPress theme development will be ready to help in any security issue faced. The active developers are continuously working to developing this platform more secure and customizable. Developers are available 24/7 to provide any kind of tech support required.
Security:
Any security challenges are easily handled by the hyperactive large community of developers. The platform is secured with strong passwords to secure it from phishing.
Other convincing key benefits are:
The shift offers myriad benefits to stay in the competitive business world. It is the best solution for any business need.
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People spend a lot of time and money behind reputation management i.e acquiring new leads, getting people to read the promotions and get the sale. But what about unlinked brand mentions? Aren’t they the best source to increase brand value?
There are hundreds or say thousands of websites that mention or talks about your product but doesn’t link back to the original website. Let’s dig deep and find out ways to know about the unlinked brand mentions. Even a local SEO service provider can help you out with the procedure: Use Google Search: You can have tons of results with Google Search that mentions your brand name without giving the backlink to the website. You can perform the search by excluding the social media sites of your own brand by typing in the following manner. For example, if you search for Elsner, type: Elsner - elsner.com -twitter.com - facebook.com - instagram.com and so on. The only problem in performing this exercise is that you can not extract the data. It involves much of manual efforts for extraction. You can filter out using Google’s smart tools. There are extensions and tools available which helps to scrap out the results from the search result. Make a Google sheet or document and copy-paste the list. Apply Reverse Engineering: People usually make the mistake of linking your twitter profile or any other social media profile instead of the actual website. They fear that Google will penalize them for linking too many external links. It may also happen if they consider your website as a low quality/ranking OR it might be the authors mistake while typing in the Google Docs. Reach out to them and ask to swap the links. Correct the spellings of the Domain Name: Authors while writing generally doesn’t realize the mistake made in spelling the domain. Mistakenly they might link the brand with wrong spelling. You can contact them for corrections and get the backlink. Perform Reverse Image search: It’s a human tendency to copy the image without giving credibility for the same. The question here is, how to find embed image easily? You can do it by using reverse image search in Google. Right click on the image and select “Search for Google”. There are tools and extensions available in the market to help you best in finding out the copied image. Wrapping it up: There you have it, the list of unlinked brand mentions. Approach them, convince them and get more backlinks to your website. Enhance the ranking by taking help from the Best SEO company in Australia. Wish you have a good number of backlinks!
Moz introduced a brand new domain authority – DA 2.0 on March 5th, 2019. A very significant change has happened in regards to domain authority metric.
Today it has become one of the industry standards for SEO professionals across the globe to comprehend the overall domain authority score. You will be able to understand the contribution of domain authority metric in the success of SEO by going through the following statistic: Domain authority of a website contributes to 20% of its SEO success. The problem is, there are lots of websites that are trading links with each other which makes the entire process of domain authority quite inept. In order to keep the domain authority metric relevant and to make it more effective, Moz introduced a brand new domain authority – DA 2.0 on March 5th, 2019. To Know More : https://www.elsner.com/domain-authority-2-0-update-how-to-manage-the-da-score-drop/ The traditional cash-based economy is not yet out of date, but this new wallet on your phone is surely changing the money movement of spendings. The proliferation of hand-held computer i.e. smartphones have revolutionized the eCommerce market and its impact cannot be overlooked upon. A lot of Magento eCommerce development companies are adopting different payment methods and Cryptocurrencies are coming into the radar of many. Before jumping on to the crypto-bandwagon, let’s find out what is Cryptocurrencies? These digital assets have emerged out as a popular challenge to traditional banknotes. Cryptocurrencies are virtual currencies used to perform online transactions by eliminating the involvement of the third party. They use encryption techniques to establish the unit’s value and verify the transfer of funds. You may ask, Why eCommerce? There is nothing that is left behind in the world that escapes from the internet. According to Statista.com, the eCommerce is expected to grow US$4.88 trillion by 2021. With this, it is expected that the crypto units could be the sixth largest circulating currencies in the world. People are searching to find out a replacement to debit cards and credits cards and alternative payment methods(Branded payments) is on the top preference. APMs include GooglePay, ApplePay, WebMoney, AfterPay, ZiMay and more. The hassle of depositing money at the purchase transaction is almost simplified. According to a study, there are more than a billion people worldwide who want to purchase online but can not take advantage as the banking systems are underdeveloped. Cryptocurrencies bridges this gap between the eCommerce sites and the people without bank accounts. No third party involvement, no other intermediaries, the only thing that is required is an internet connection. You can use digital coins as a means of payment. Cryptocurrencies offer following advantages during online transactions:
Cryptocurrencies only charge around 0.3 % benefiting the retailers and the shoppers. It also offers a greater level of privacy where you need not to disclose the private details to the third party. In a broader aspect, it offers a new level of protection against counterfeit and fraudulent purchases. We need a working platform that allows a seamless transaction between the buyer and the seller. Cryptocurrencies suffice this need of the eCommerce development. We need to believe strongly in the digital transaction to make this as a future of eCommerce and other online transaction. Source: https://www.techmediatoday.com/why-do-e-tailers-need-to-adopt-cryptocurrency-the-emerging-ecommerce-trend/ |
AuthorElsner Technology is serving the web development services for years to encourage the era of technology Archives
June 2020
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