The catwalk of WordPress is no different than Fashion Week’s runway shows. Few trends will remain the same and other trends will rise on the top.
WordPress continues to grow in popularity with almost 27.5% of all websites worldwide running on WordPress. Each year the trend change, showing signs of improvement and staggering new and incredible features.
In 2018, we had WordPress trends like one-page themes and hamburger menus. Also, the latest version 4.8 was offered by WordPress which gathered much attention.
The trends evolve keeping WordPress dominate the web. This is probably because the website building through WordPress is an easy and hassle-free task.
Let’s read further to know which WordPress trends will follow in 2019?
Video Headers:
Videos influence the content a lot. It is predicted that video titles would succeed in 2019. WordPress has received great accolades for its capability to loop video headers with its release of version Vaughn 4.7.
Being always supportive of innovations, WordPress has taken customization to a whole new level. You can use ready made plugins to incorporate the video and customize them further.
Most of the WordPress themes are capable of a video-first feature on the website and thus we expect this trend to create miracles.
Strong and vibrant colors https:
People feel an emotional connect with colors. 90% of our assessment regarding a product is solely based on colors.
Bold and contrasting combinations are becoming common and the choice of theme color can surely be a deciding factor of how we perceive the brand or the website. The vibrant colors, sharp contrasts gives an artistic vibe and can pull off well.
Drag and Drop Page Builders:
Being available on the WordPress themes for quite a sometime, this trend will gain popularity as even themes like ‘Newspaper8’ have started adopting it.
For a novice to web designing, this feature will be a boon as it allows to create pages just by dragging the widgets and dropping on the page.
Mobile Friendly Designs:
The use of mobile phones for browsing has grown at a phenomenal rate in the past. The number of users exceeded even that of desktop users.
Use a mobile-based theme for your site and customize it further to give the best user experience. You can use WordPress Plug-ins that passes the search engine’s standards and create an exceptional WordPress website.
Micro-interactions:
Wouldn’t it be a great feeling if all your emotions are expressed even while typing or texting?
This trend is becoming increasingly popular and gives your site live and tactile feeling. Facebook reaction emoji is one such example.
Having them on your website gives the user a feeling on an interaction with the page. This technique also enables you to use texts in innovative and engaging ways.
This allows users to interact in real-time mode.
Avoid Pop-ups:
It has been observed that most of the people avoid pop-ups and get irritated if they appear in an array on the website. Designers nowadays have started adopting the method of using sticky elements which either are seen on the top or the bottom of the websites.
Isn’t it a smart choice? Because only the ones who relate themselves to the sticky bar will open and interact.
Responsive Grids:
Responsive grids are the ones that change depending on the display of content. They have surpassed the self-imposed limitations offered by the custom grids. The shrinking of a page element and reorganize based on the size of the window is getting in trend and becoming popular.
Minimalist Web Designs:
Flat designs focusing on simplicity have been famous. Adding minimal elements in the website can help you create uniqueness. The usage of plenty of white spaces, flat colors helps you to focus more on the content and ensures that the website will load faster
The list doesn’t get over if we don’t mention which trends will go forward no matter what:
Hope this content was useful in defining some of the splendid ongoing WordPress trends in 2019. It is the right time to formulate the WordPress website strategy with these trends and create amazing websites.
View Source : https://www.elsner.com/wordpress-trends-2019/
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Business to business (B2B) marketplace is like any other marketplace with one significant difference; the customers are treated as a company. B2B marketplace act as an e-commerce website by putting buyers and sellers on the same platform.
However, suppliers have a slightly different role in this, they are like independent vendors offering their services in this huge online marketplace.
For example, in the B2B marketplace, the prices are different for each client. Repeated customers or customers who place large orders can expect gigantic discounts.
Why B2B Marketplace is The Superior Platform for Online Business?
Usually, small businesses and single-person businesses are the major clients of the B2B marketplace. The main goal is to provide satisfactory service to customers via small businesses who are also seeking to boost their customer bases.
B2B marketplace provides services for customers who are also a business. For example, online catering business software mainly provides businesses with catered meals for employees or lunches for events or special meetings.
B2B Marketplace Models
A commission based model is a type of online transaction revenue model, which means the operator charges commission for every transaction that happens between two parties. This model is one of the most popular among all the industries. The percentage of commission plays a crucial role in order to attract enough sellers on your platform. The operator defines and changes the commission on all the transactions happening on the marketplace.
Almost all the industries are using this model nowadays. Nevertheless, if you have a business with a low level of margins, it will be risky for your business. In other words, choose the commission for your services wisely.
This business model is for sellers with the high business volume on the platform. The operators can charge by either monthly, yearly or any other duration, in addition to this, the subscription model allows the operator to define their own offers in order to give a wider choice to sellers.
For example, a basic plan offering a free trial product for certain days. A monthly plan with a certain number of products for $50/month and last the premium offer more expensive with unlimited access to the features.
Advantages as a seller
It doesn’t matter if you are a small manufacturer looking to distribute your product to new customers or distributors looking to expand their business territory, you can use B2B marketplace.
First, newbie sellers don’t have to develop and maintain their own eCommerce platform. Second, as the marketplace is the one who responsible for all the marketing stuff, you don’t have to spend as much efforts on it.
On the flip side, you do lose some control, as B2B marketplace don’t require a lot of upfront expenditure.
Setting up a marketplace from scratch is sometimes hard for new entrepreneurs who are seeking to gain popularity in this online business. But with the help of B2B marketplace, you won’t have to spend months or even years setting up a storefront. Instead, what you have to do is you just need to create an account and upload your product description to start selling. You can set up a storefront in B2B marketplace with the blink of an eye.
Want to access an already engaged audience? You are at the right place. In other words, you don’t have to build an audience presence. The most important feature of this marketplace is you can expand your reach to new customers, even globally.
This is a golden opportunity for new business owners who want to test their new products or services. Depending on the profit ratio, you can pull or push out the products.
B2B is now a fully grown marketplace both in terms of size and profit. Reason? Because of the higher order volume and average B2B buying ratio is also growing with tremendous force. The average conversion rate in B2B marketplace is 10% which is the highest conversion rate in any online business.
Unlike B2C, in this marketplace, buyers place large quantities in bulk. Sometimes, the customer can order thousands of items in one single transaction. According to the recent survey, the average order value of B2B marketplace is around $491, in opposing to $147 for B2C.
There is no doubt about it that the B2B eCommerce is the fastest growing online market. It is now a great time for you to involve in this ever-growing marketplace. In addition to this, you have a better opportunity to put yourself ahead of the competition in order to do this you have to take every opportunity that B2B marketplace has to offer.
Without having a middle man you can improve operational efficiencies and make online transaction process easier. In addition to this, you can market your own catalogue to the consumer.
You don’t have to follow the traditional B2B selling model, you can go beyond that. In order to do this, you’ll need to invest in strong digital marketing strategies.
In order to run a successful B2B business, you need to manage and control multiple supplier relationships at once. Take a look at the following questions to start with; What is your current inventory levels? When you’re going to order large quantities?
On top of this, you need to take care of the orders and make sure your team communicates with multiple suppliers at once to ensure they order the precise amount at the best price.
You can make this process more smooth by being electronically connected with your suppliers. You can trigger the automation and workflow process when the inventory level is low. Automation process can save time and money while making sure there is no human error.
Every coin has two sides, just like any other business model out there, B2B eCommerce model has some flaws too, let’s dive and find out.
Unlike any B2C model, this marketplace has some flaws when it comes to market base decisions. Small and medium eCommerce businesses have to be ready for some bumps on the way because this marketplace has a limited audience base as it deals with transactions between businesses.
Because of the involvement of two businesses, the majority of the decisions have to be precise. You may have to deal with the multiple stakeholders and decision makers, in other words, decision making can be a lengthy process in this marketplace.
When it comes to experience, the majority of B2B buyers are looking for a unique yet straightforward experience that is why they choose self-service tools. A dynamic and user-friendly eCommerce website is nowadays every business’ first choice. According to a survey conducted by McKinsey, 86% of respondents choose self-service for their website.
You have to take care of inventory listing, sometimes product listing can create a hassle. For example, if you don’t have an inventory with the real-time update, you may end up having the same product listed in multiple channels.
In B2B marketplace management, expanding your online storefront can bring some problems like the complexity in your business. You have to share data with multiple systems. For example, your product listing or browsers are not exactly the same as your marketplace listing. You’ll have to follow their guidelines and meet the requirements of the product listing.
With all these pros and cons, in the end, you have to find out what’s good for you. Just keep in that you have a plan read in place to deal with some unexpected difficulties. With that being said, let’s move forward and look at some trends in 2019 that you should be aware of.
In today’s scenario, it is easy to understand why customer information is at the forefront of everything. In order to achieve profitable results in B2B marketing, you need to have a true 360-degree view of every customer. But connecting customers data across the various marketing platform can be a hard task.
But you don’t need to worry about that, here things getting interesting. You can use some of the best tools available in the market like ABM platform, customer relationship model (CRM) and last but not least market automation system. Using these tools marketers can share customer information across various applications.
In the past couple of years, AI has been at the forefront of the conversation when it comes to B2B marketing. AI is already a part of online business such as marketing, advertisement, and sales technology.
AI proved beneficial in many scenarios such as messaging visitors and letting them know what to buy or keep track of every customer who visits the website.
Well, these are just a few examples of how newly introduced technologies can prove beneficial for B2B marketers. There are some marketing trends that will likely pick up steam in 2019.
For some of you, choosing or upgrading eCommerce platform may become a necessary part of B2B business. If you want to make a solid ROI, start preparing your organization to benefit from B2B marketplace.
While purchasing from an online store, the customers center of concern is the details of their credit card. Whether or not they are investing in the right store is something that runs through their mind. The journey of online store has two important stages, one is the process of selecting the product and second the checkout process. If your checkout page fails to impress the customers than there is no point of having a smooth store.
With Magento payment gateway integration the merchants can deliver results as expected by their customers. Paypal solutions are helping the store owners keep a good security over their payment system. A number of PayPal extensions are available, among which below listed 4 are worth your time and money.
Paypal Payments Pro :
Paypal payment pro magento extension is direct gateway, uses no mediator process and takes you directly to the checkout page. It can only be authorized to SSL certified merchants, hence this way we know that we are paying our money in secure hands. The Pro version of PayPal can be used in different countries like the UK, US, and Canada. Subject to specific cards like MasterCard, Visa, Maestro/Switch, 3D Secure, Solo and in some countries American Express and Discover
Merchants need not go through much hassle to install the gateway, a few easy steps and your store is ready for a secure checkout.
Paypal Multicurrency :
This paypal multicurrency extension offers quite a different advantage from any other PayPal gateway.‘Multicurrency’ in the name suggests that users can pay at the store using any currency. This proves highly beneficial for those stores serving the customers at a global level. The whole agenda is to make the life of merchants and users easy.
This extension keeps your customers out of confusion. Say, for example, the store delivers USD based products but your customer wants to pay through EURO. In this situation the currency will not change through the entire process, thus avoiding any misunderstanding. And moreover, PayPal integration is always easy to process. This version is created to support Magento 1.9x version.
Paypal Multicurrency Magento 2 :
This PayPal extension supports Magento 2 websites. paypal multicurrency magento 2 is created for websites that are one step ahead in Magento software and need a checkout process that can accept payment in different currencies. With this payment gateway, the customers of your store will have a user-friendly experience. The credit card details are not asked for before the checkout page, hence gives surety about data security.
One-Step Checkout :
Among all the other Magento PayPal extension, this one-step checkout has been as favorite, especially by the customers. This extensions cut through the long way and brings the customer directly to the payment page. The increase of sales is the ultimate result which in turn is a benefit for the merchants.
One of the common reason for cart abandonment is long and weary checkout. This extension overcomes the limitation and merges all the steps in one go. Starting from the billing address to shipping address and payment all the information will be confirmed in just a single step.
Wrapping Up
Magento has grown to be one of the biggest ecommerce platforms. The methods of the payment hold a key role in landing sales. This is the reason why PayPal forms a substantial part of Magento. A secure and easy to go through the checkout process is all a customer demands at the end of their shopping spree. Make your store better with these PayPal solutions.
View Source: https://www.elsner.com/paypal-solutions-for-magento-based-ecommerce-store-2018/
” Save more while you spend more! “
eCommerce stores are continuously emerging because of the convenience it provides and the ability to avoid the crowd. And if you are one of them who shops from a particular online site frequently than store owners can definitely provide you with store credits.
Store credit is known to offer lucrative discounts and amazing rewards. Though cash is the king in the retail world, eCommerce sites offer varied payment methods. Some may offer even store credit to their customers.
It can help boost retention and inspire brand loyalty. Big brands have seen the benefits and doubled down the sales by offering store credits in a variety of forms.
You may ask, What is Store credit?
It is the value that you offer to customers against the purchase they make. This credit is not transferable and is limited to that particular eCommerce store.
An extra advantage is, it doesn’t expire like other temporary sales or promotions. It can turn out to be a great financial incentive to the customers.
It is generally provided against item returns that are not eligible for a refund. This credit is directly stored into the customer’s individual store account and can be used in the future for further purchase. The customer receives the credit in the amount of item’s last selling price.
Common types of Store Credit are:
When customers return an item and store offers a credit amount in lieu of the refund.
The store owner can extend the credit and allow the customer to pay on a later date.
A gift card purchase is indirectly a purchase of store credit to gift someone else.
To reward customers with loyalty programs for future purchase.
– Benefits of using Store credits:
Store credit offers you flexibility and is an added tool to inspire customers to spend more and loyalty. This whole feature can be incorporated in the store using Magento 2 Store Credit Extensions.
Additionally, it can provide other benefits like:
– Drop a curtain over a poor shopping experience!
As rightly said, “ To err is Human, to forgive divine”. Mistakes are unavoidable but how you compensate for the same is also important.
In spite of your customer having a bad online shopping experience at your store, you can make them smile by providing them with store credit. You can bring back your customer’s satisfaction.
– Limited offer to sell a particular product:
In order to avoid losses from an expired product or soon to be out of date product, offering a store credit by buying this product can enhance the sales.
You can bring out such promotions and discounts during the festive periods like New year, Christmas or Black Friday.
– Long term customer retention and loyalty:
The additional incentive offered to your customers urges them to come back to your store again instead of looking out somewhere else. Such a robust customer loyalty program gives you even the chance to show your customers what their shopping means to you.
– Encourage the customer to spend more:
This might sound vague but trust me it works. Customers shopping with gift cards often spend beyond their credit leading to higher sales. They feel better about spending more when the store offers a flexible return policy.
– Reduce the revenue lost during returns:
Store credit helps you turn the transactions into exchanges. This enables you to expand the return policy to accept returns without a receipt. This designs your policy more customer friendly and attractive.
Let’s have an overview at Magento Extensions that facilitates Store credits:
Let your store earn more credits by facilitating Store credits to your valuable customers! And, You can give your store a new look with some of the Best Magento Extensions.
Magento itself glorifies your E-commerce store, do you think it needs more?
Merchants around the world are updating and utilizing the Power Magento has to offer. Recent Builtwith study of 2018 data, showed that Magento powers almost 4% of E-commerce websites across the internet, 7% on the top million websites, and 10% on the top of 100,000 websites.
It surely doesn’t end here! Even some of the big giants like Nike, Ford, Flipkart etc opted for Content Management System (CMS) then why shouldn’t we?
If your only aim is to upscale the business then you should definitely make use of some of the top-rated Magento extensions and enhance your business store with some noteworthy functionalities.
These extended functionalities make your Magento site more powerful and functional.
In this article, a list of some best Magento Extensions is provided which will be helpful for you to decide the thoroughly suitable.
Recent Order Notification Magento 2 Extension:
It is a boon for E-commerce store owners who are always on the move. This extension takes care of notifications of the order. You will now never miss out on the product order and notify the customers with Recent Order Notification Magento 2 Extension.
It shows notification on every step after the product payment process. It increases the credibility and gains more trust from the users. The actions are monitored and handled by the Admin.
Cancel Order Magento 2 Extension:
It is a must extension required for any of the E-commerce stores. It gives the most flexible way to the customers to generate a request for canceling the order with Cancel Order Magento 2 Extension. It is easy to install and manage.
Customers’ nowadays like to remain updated about their product order and this extension facilitates customers the same and also allows to get notified about product cancellation.
Shipping Calculator Magento 2 Extension:
Shipping Calculator Magento 2 Extension performs several functions. It allows store owners to calculate on site, the shipping rates without reloading the page.
It’s easy to configure its setting into the store directly. So now you don’t have to waste your time and efforts calculating and setting up the shipping rates for each and every order your customer makes.
Multiline Discount Magento 2 Extension :
Thinking like a customer: “Don’t we really want the product at a discounted rate if possible?”
We very well know that the word “discount” on the store is going to boost the sales. Having Multiline Discount Magento Extension, you can provide personalized deals to the customers.
Even the promotion of a product can be displayed on a separate page. The cart page, checkout page, and even order confirmation and invoice mail shall be able to mention the discounted prices.
Delete Orders Magento 2 Extension:
This authorizes the store owners to delete any order or associated data like shipment details and invoices along with credit memos. It makes deleting the order process convenient for the store owners with the help of Delete Orders Magetno 2 Extension.
Customer Attribute Magento 2 Extension:
Customer Attribute Magento 2 Extension allows displaying additional attribute fields on the registration page to collect important customer data.
It enables shoppers to upload document and images, select among predefined answers or type in their own texts and comments.
Mega Menu Magento 2 Extension:
Mega Menu Magento 2 Extension allows admin to design a dynamic menu for better navigation within the website.
This extension will help customers to add static blocks in sub menus of top categories along with subcategories. It comes with RTL support for better results.
Enhance the website look with multiple animation effects supported by this extension.
Product Inquiry Magneto 2 Extension:
Customers have turned more empowered and enlightened than ever before. They tend to research and review the product first and then make a purchase.
This extraordinary plugin solves all the queries related to a product by contacting the store owner directly and also allows customers to see the product reviews. This module helps to increase the sales by clearing product related doubts and questions quickly with exclusive Product Inquiry Magneto 2 Extension.
Customer Discount Magento 2 Extension:
Personalization is undoubtedly the king of today’s market. This extension allows offering a discount price to registered customers. Enrich your cart by giving an exclusive discount on products to the customers and increase sales with best Customer Discount Magento 2 Extension.
Everyday customers are only looking out for tempting deals and discounts. Therefore its very important to create a personalized cart to stand out from the crowd.
Paypal Multicurrency Magento 2 Extension:
The global presence of E-commerce store has become one of the coolest and most trending ways of grabbing the bigger market. The extension is here to give those global customers a benefit of shopping in their local currency.
Your customers are looking for easy and quick solutions. The Multicurrency Paypal Extension shall let them view the entire website in their desired currency only.
Most of the Magento 2 extensions come free or with a small affordable fee.
Splash your Ecommerce store with more traffic and conversion rate using these extensions. Your website surely gets a new life with the extra-featured plugins. Some of the above-mentioned extensions are compatible with both Magento 1 and Magento 2 and also offer free trials.
Worried about losing some features in the WordPress theme while switching to a new one? We know, we all have Been there, done that!
Tweaking your site to perfection is the requirement of the hour. And the creation of some unique websites is the best thing that a CMS can offer. If you’re thinking to make some modest changes to the existing theme or see if it “fits” the existing content, WordPress itself offers all the tools. Some of the available tools allow updating a theme.
To suffice this need for updating or customization, every business owner needs to Hire a WordPress Developer. They exactly know which utility to use and take the full advantage of the customizer.
We know that your developer has given a lot of efforts in creating the existing WordPress theme and you probably you don’t want to lose the customization. Let’s put an end to the concern. This post will draw the eyes of all WordPress developers out there as we share, Ways to save WordPress customization with a theme update.
WordPress has been a quintessential platform for website developers. A Code once written, can easily be edited and customized according to the requirement. The code indeed is the living creature of the whole Website. No doubt that you always be worried about it, but also understand that Updates are vital.
The website gets susceptible to security threats or performance if you neglect to update it. Having said that, even the slightest thought of an update should give you the idea of Backup. Specifically saying, don’t update without creating a back up of the current and working copy of the site.
Themes and plugins with no question are the major requirements for developing a WordPress site. They give your website a stellar look, but for doing this you may need a WordPress Development Service provider.
Business owners mainly hire developers for doing theme customization or plugin customization. Saving the existing WordPress customization comes with some restrictions. The restriction here doesn’t mean a literal one but yes, you may have to sacrifice on data sometimes. There are different ways, you can carry out the customization.
Let’s know more about this:
Theme customization:
There are a number of ways to carry out customization but we suggest doing it by creating a child theme. This child theme works as a layer on the current theme. It inherits parent theme functionalities and allows you to make customization without having an impact on the current theme.
When the new update pops up, you can safely upgrade the parent theme and take advantage of the customization bundled with your child theme. The custom functionality will remain in its place.
The above procedure definitely updates the parent theme, but updating the child theme is the new task then. To update them you can buy premium products or can take help from third-party developers.
The Risk:
You may lose the implemented customization if the third party developer throws an update of the theme. So it’s better to pack all your customization in the custom plugin which can be further installed on to the premium child theme.
Update it with plugin customization:
The process of updating the WordPress website with custom or extended functionality plugin is quite different from the normal ones. Unlike child theme, you can not create a “child plugin”.
The best way is to tell the developer to take advantage of the hooks i.e actions and filters. This method allows you to update the plugin in the future if required.
The Risk
It is not recommended to use a duplicate plugin because a major release might replace some functions on your plugin or simply discontinue the old ones or can break the custom functionality. That’s why hiring a WordPress developer should be on your cards.
To Wrap up the discussion:
You should never overlook this task of updating the wordPress website. It’s a mandatory and recurring task. Whichever above-mentioned practice you follow for updating the theme, pay attention that you don’t wipe out the customization.
Elsner Technologies after delivering 12 successful years of tailored solutions has made itself a Magento Community Insider Partner at an official level.
Magento as website building platform has been a shelter to many big and small MNCs. The power-pact features of Magento have graced the user-experience making it a worldwide choice for web development. In order to take the Magento expertise ahead, Elsner has expanded the scope of growth with this partnership. The badge was achieved successfully with the combined efforts of Magento certified developers and other staff. What changes after the Partnership? Elsner already has an edge over Magento development and this partnership aims to bring some extra benefits to the table. The developers can now have direct access to all the tools and resources. With improved knowledge and quick ability to deliver Elsner will be able to serve its clients better than before. The Partnership with Magento gives an additional amount of exposure to Elsner as a Brand. It has given a golden opportunity to expand the network and grow in terms of status. The strong and everlasting association further ensures that the developers of Elsner are progressing towards delivering a class-apart experience. Achievement of Noteworthy Partnership Elsner shares its vision of development and user-oriented approach with the developers of Magento. This quality gave an edge to close the partnership deal. With a keen involvement in developing B2C and B2B business model, we have experienced exposure of all large to small scale industries. The same skill and experience got us where we are today, a part of Magento Community Insider Programme. Our team of 3 certified Magento developers is the backbone in achieving the Partnership goal. Why collaborate with Magento? Ever since Magento came into the market, it has found its dominance over other platforms with a seamless approach to web development. The brand name is an advantage in itself. What more could lie within the big development platform? Post the partnership, the team of Elsner is able to procure training programmes resulting in improved set-skills. In addition to the above-given, Elsner gets a chance to attend the Magento events and expand their area of knowledge. Now, you can even get the benefit of a tailored shopping cart and checkout system. After all, the website you are running stands on the pillars of your consumer’s satisfaction. The satisfaction comes straight from Elsner’s developers through a Magento Certified Approach. Article Source: www.elsner.com/magento-community-insider-partner/
The technology has outwitted its boundaries, especially when it comes to the market of the internet. A place where websites and eCommerce stores have gained maximum amount of business.
What keeps these websites constantly upfront with the readers? It is the SEO strategies. There is no surprise that SEO tactics keep evolving from time to time. Taking forward the same idea the Voice Search in SEO has taken a prominent place in the market.
Speed is the most vital element of navigation and nothing can be more efficient than mouthing a few words and getting the results.
The Anatomy of Voice Search
There is no science or law behind the process of Voice search. With just the command of voice, all your desired answers will come at one place. At the same time, the assistants also get back with results in audio results, saving you the time to read.
The capabilities of voice search are backed up by technologies like Google, Siri, Cortona, Amazon. In addition to this, Voice search is equipped with audio technology.
Vital for User-Experience
The keywords of a voice search in SEO are optimized in quite a different manner than those normal terms. Having said that their keywords are long-tailed to match the requirements of the user.
Now, if your website has been optimized to function with voice search, the users will find it easy to reach out than the websites which haven’t been optimized.
According to the statistics, Google I/O announced that more than 20% of the searches came from voice command. This indicates that more and number of people are switching towards the comfort of speaking.
The Face of SEO with Voice Search Optimization
Somehow, there are factors that will change the face of SEO Services with the Dominance of Voice search. A list of those factors and changes can be seen as stated below.
When the users are made to type their search on Google, their search terms are near about precise. In this situation, it is easy for Google and other search engines to understand the user’s requirements.
On the other hand, with voice search, users get the speech of freedom which results in bringing long queries. The act of understanding the user’s requirement is known as Semantic search which becomes more important in voice search results.
The statistics via observation state that when readers are using their speech to search, they are most likely to ask questions. For example, which is the best salon near me? Where is the nearest gas station? Who was Adolf Hitler? and many more.
All these questions indicate that your keywords need to make a shift from simple sentences to a question format. Moreover, Google ranks pages that give a solution in question and answer form as compared to others that don’t.
Content is everything that matters in keeping the rank of your website up with Content Marketing Services. With voice search, it’s time to re-strategize the way content is framed.
Use an informal and conversational tone to connect with your readers. Write in the manner a person would think or speak.
It is because the advent of voice search in SEO has made the search terms more informal and convenient than before.
Inculcate the services of the best digital marketing company to get expert guidance on content optimization.
The voice assistants are at the heart of voice search. As far as these assistants will remain optimized your website shall flourish with leads and traffic. Each assistant comes with a different method of being Pleased or let’s say Optimized.
Starting from Google assistant, it is made to focus on featured snippets and also coordinated with Google play. Then comes Alexa, the Amazon queen which is all about keeping an eye on Bing, Yelp and featured snippets.
The rest like Siri and Cortana are defined just like Google assistant along with infusing compatibility with their respective operating systems.
Future of SEO
Wondering if the old tactics will still remain intact? Yes, SEO has definitely opened its gates for voice search. But the old practices like on-site, off-site optimization, adding backlinks and mobile-friendly platform form a part of the best digital marketing company’srecommendation till the date.
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AuthorElsner Technology is serving the web development services for years to encourage the era of technology Archives
June 2020
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